James D. Farley Jr.
Summary
James D. Farley Jr. has served as Ford Motor Company’s President and Chief Executive Officer since October 1, 2020, and is also a company director. ([media.ford.com](https://media.ford.com/content/fordmedia/fma/ma/en/people/james-d--farley--jr-.html?utm_source=openai))
Biography
Farley joined Ford in 2007 after holding senior positions at Toyota, including group vice president and general manager of Lexus and leadership roles in Toyota’s marketing and product planning. At Toyota, he also helped launch the Scion brand. ([media.ford.com](https://media.ford.com/content/fordmedia/global/en/people/james-d--farley--jr-.html?utm_source=openai)) Before becoming CEO, Farley served as Ford’s chief operating officer, president of New Businesses, Technology and Strategy, and executive vice president and president of Global Markets. He also played a role in the reinvention and international expansion of the Lincoln brand, including its introduction in China. ([media.ford.com](https://media.ford.com/content/fordmedia/global/en/people/james-d--farley--jr-.html?utm_source=openai)) As CEO, Farley has led Ford’s Ford+ strategy and the reorganization of its automotive operations into Ford Blue, Ford Model e and Ford Pro. His tenure has combined investment in electric vehicles, software and commercial services with continued emphasis on gasoline and hybrid vehicles. ([media.ford.com](https://media.ford.com/content/fordmedia/global/en/people/james-d--farley--jr-.html?utm_source=openai))
Notable achievements
- Led the launch and implementation of Ford+ as a companywide strategy centered on vehicles, software and services. ([media.ford.com](https://media.ford.com/content/fordmedia/global/en/people/james-d--farley--jr-.html?utm_source=openai))
- Reorganized Ford’s automotive business into Ford Blue, Ford Model e and Ford Pro to give the businesses more focused operating responsibilities. ([media.ford.com](https://media.ford.com/content/fordmedia/global/en/people/james-d--farley--jr-.html?utm_source=openai))
- During his tenure, Ford Pro became a major earnings contributor, reporting $6.843 billion in 2025 EBIT despite lower revenue than in 2024. ([sec.gov](https://www.sec.gov/Archives/edgar/data/37996/000003799626000015/f-20251231.htm?utm_source=openai))
- Oversaw a strategy that maintained investment in electric vehicles while increasing emphasis on hybrids, commercial vehicles and cost discipline as EV demand and economics developed more slowly than expected. ([investing.com](https://www.investing.com/news/economy/ford-projects-mounting-ev-losses-for-2025-q4-profit-up-3851868?utm_source=openai))
- Reached a new four-and-a-half-year labor agreement with the United Auto Workers in 2023 after a period of strikes and difficult negotiations. ([investing.com](https://www.investing.com/news/stock-market-news/uaw-ford-reach-tentative-labor-agreement-for-412-year-deal-3209334?utm_source=openai))
Problem areas / controversies
- Ford’s electric-vehicle division, Model e, remained deeply unprofitable, recording a $4.806 billion EBIT loss in 2025 despite improved volume and lower costs. ([sec.gov](https://www.sec.gov/Archives/edgar/data/37996/000003799626000015/f-20251231.htm?utm_source=openai))
- Farley publicly acknowledged that Ford had been too slow to address persistent vehicle-quality problems, while warranty costs contributed to a reduction in 2024 earnings guidance. ([axios.com](https://www.axios.com/2024/02/15/ford-jim-farley-quality-issues?utm_source=openai))
- The 2023 UAW negotiations involved sharp public disagreements over wages, battery-plant employment and labor costs before Ford and the union reached a tentative agreement. ([investing.com](https://www.investing.com/news/stock-market-news/ford-ceo-says-uaw-holding-labor-deal-hostage-over-fate-of-battery-plants-3186867?utm_source=openai))