Henrique Braun
Summary
Henrique Braun is Coca-Cola’s CEO and a longtime company executive who began the role on March 31, 2026, after serving as chief operating officer. ([coca-colacompany.com](https://www.coca-colacompany.com/about-us/leadership/henrique-braun?utm_source=openai))
Biography
Braun joined Coca-Cola in Atlanta in 1996 and held roles spanning supply chain, new business development, marketing, innovation, general management and bottling operations. His career included assignments in North America, Europe, Latin America and Asia. ([coca-colacompany.com](https://www.coca-colacompany.com/about-us/leadership/henrique-braun?utm_source=openai)) Before becoming CEO, Braun served as president of the Brazil business from 2016 to 2020, president of the Latin America operating unit from 2020 to 2022, president of International Development from 2022 to 2024, and chief operating officer beginning in January 2025. In the COO role, he was responsible for Coca-Cola’s operating units worldwide. ([coca-colacompany.com](https://www.coca-colacompany.com/about-us/leadership/henrique-braun?utm_source=openai)) Braun holds a bachelor’s degree in agricultural engineering from the Federal University of Rio de Janeiro, a master’s degree from Michigan State University and an MBA from Georgia State University. He is a dual citizen of the United States and Brazil. ([coca-colacompany.com](https://www.coca-colacompany.com/about-us/leadership/henrique-braun?utm_source=openai))
Notable achievements
- Built nearly three decades of experience across Coca-Cola’s major international regions. ([coca-colacompany.com](https://www.coca-colacompany.com/about-us/leadership/henrique-braun?utm_source=openai))
- Led Coca-Cola’s Brazil business from 2016 to 2020. ([coca-colacompany.com](https://www.coca-colacompany.com/about-us/leadership/henrique-braun?utm_source=openai))
- Led the Latin America operating unit from 2020 to 2022, with responsibility for a large regional business. ([investors.coca-colacompany.com](https://investors.coca-colacompany.com/news-events/press-releases/detail/1073/the-coca-cola-company-names-henrique-braun-to-newly-created-role-of-president-international-development?utm_source=openai))
- Oversaw International Development across seven operating units before becoming COO. ([investors.coca-colacompany.com](https://investors.coca-colacompany.com/news-events/press-releases/detail/1073/the-coca-cola-company-names-henrique-braun-to-newly-created-role-of-president-international-development?utm_source=openai))
- As COO, assumed responsibility for Coca-Cola’s operating units worldwide before succeeding James Quincey as CEO. ([investors.coca-colacompany.com](https://investors.coca-colacompany.com/news-events/press-releases/detail/1125/the-coca-cola-company-names-henrique-braun-executive-vice-president-and-chief-operating-officer?utm_source=openai))
Problem areas / controversies
- Braun has only a short public record as CEO, so his performance in the top role remains largely untested. ([coca-colacompany.com](https://www.coca-colacompany.com/about-us/leadership/henrique-braun?utm_source=openai))
- He inherits companywide scrutiny over the health effects of sugary and artificially sweetened beverages. ([investors.coca-colacompany.com](https://investors.coca-colacompany.com/filings-reports/annual-filings-10-k/content/0000021344-25-000011/ko-20241231.htm?utm_source=openai))
- Coca-Cola continues to face regulatory and cost pressures related to plastic packaging, water use and environmental compliance. ([investors.coca-colacompany.com](https://investors.coca-colacompany.com/filings-reports/annual-filings-10-k/content/0000021344-25-000011/ko-20241231.htm?utm_source=openai))
- No widely reported personal regulatory, accounting or conduct controversy was identified in the reviewed company filings and reputable coverage.