Gregory K. Peters
Summary
Gregory K. Peters is Netflix’s co-CEO, president and director, roles he has held since January 2023 after more than a decade in the company’s product, operations and international businesses. ([sec.gov](https://www.sec.gov/Archives/edgar/data/1065280/000119312526159286/d20613ddef14a.htm))
Biography
Peters joined Netflix in 2008 and has held senior roles spanning international development, product engineering, business development, marketing, and content licensing. Before becoming co-CEO, he served as chief operating officer and chief product officer. ([ir.netflix.net](https://ir.netflix.net/governance/Leadership-and-directors/person-details/default.aspx?ItemId=f23c3a43-5633-46e9-a77f-a58e28893a50)) He spent several years in Japan, where he led Netflix’s early local efforts and helped develop Japanese original content. As chief product officer, he was involved in product partnerships, personalization, and the launch of Netflix’s lower-priced ad-supported plan. ([about.netflix.com](https://about.netflix.com/en/news/ted-sarandos-greg-peters-co-ceos-netflix?utm_source=openai)) Before Netflix, Peters was senior vice president of consumer-electronics products at Macrovision Solutions, later known as Rovi, and held earlier positions at Mediabolic, Red Hat Network, and Wine.com. He holds a bachelor’s degree in physics and astronomy from Yale University. ([ir.netflix.net](https://ir.netflix.net/governance/Leadership-and-directors/person-details/default.aspx?ItemId=f23c3a43-5633-46e9-a77f-a58e28893a50))
Notable achievements
- Helped lead Netflix’s international expansion, including the company’s early Japan operations and Japanese-originals strategy. ([about.netflix.com](https://about.netflix.com/en/news/greg-peters-to-become-netflix-chief-product-officer-in-july?utm_source=openai))
- Oversaw product and operating functions during Netflix’s development of deeper personalization and broader device and platform partnerships. ([about.netflix.com](https://about.netflix.com/en/news/ted-sarandos-greg-peters-co-ceos-netflix?utm_source=openai))
- Helped launch Netflix’s first lower-priced ad-supported plan in 2022. ([about.netflix.com](https://about.netflix.com/en/news/announcing-basic-with-ads-us?ftag=MSFd61514f&utm_source=openai))
- Helped lead the company’s password-sharing transition, which was followed by stronger-than-expected subscriber additions in 2023, although the initiative initially caused cancellations and backlash. ([apnews.com](https://apnews.com/article/d2c942bce7ec2c574ca148c8661ccaf0?utm_source=openai))
- Became co-CEO as part of Netflix’s planned succession from founder Reed Hastings and has shared top management responsibility with Ted Sarandos. ([about.netflix.com](https://about.netflix.com/en/news/ted-sarandos-greg-peters-co-ceos-netflix?utm_source=openai))
Problem areas / controversies
- Netflix’s password-sharing crackdown drew consumer criticism and caused some early cancellations; the rollout was also delayed in the United States. ([techcrunch.com](https://techcrunch.com/2023/05/23/netflix-begins-its-password-sharing-crackdown-in-the-u-s/?utm_source=openai))
- The ad-supported plan required a new advertising business and initially had limitations, including unavailable titles because of licensing restrictions. ([about.netflix.com](https://about.netflix.com/en/news/announcing-basic-with-ads-us?ftag=MSFd61514f&utm_source=openai))
- Investors have questioned whether password-sharing enforcement and advertising can sustain growth as Netflix operates in a more mature and competitive streaming market. ([investing.com](https://www.investing.com/news/stock-market-news/netflix-earnings-in-line-with-estimates-forecast-shy-of-wall-street-consensus-3058544?utm_source=openai))
- No major personal misconduct or regulatory finding involving Peters was identified in the sources reviewed.