Elliott J. Hill
Summary
Elliott J. Hill is NIKE's President, CEO and director, returning to lead the company on October 14, 2024 after more than three decades in senior Nike roles. ([investors.nike.com](https://investors.nike.com/default.aspx?LanguageId=1&SectionId=1699651a-428e-4d77-9df4-973d389ab618))
Biography
Hill spent more than 32 years at Nike in leadership positions across Europe and North America. Before retiring in 2020, he was President of Consumer and Marketplace, overseeing commercial and marketing operations for Nike and Jordan Brand and the profit-and-loss responsibilities for Nike's four geographic businesses. Nike says he helped grow the business to more than $39 billion during his career. ([investors.nike.com](https://investors.nike.com/default.aspx?LanguageId=1&SectionId=1699651a-428e-4d77-9df4-973d389ab618)) He began his career as an assistant athletic trainer with the Dallas Cowboys before joining Nike. Hill holds a bachelor's degree in kinesiology from Texas Christian University and a master's degree in sports administration from Ohio University. As CEO, he has directed Nike's "Win Now" recovery program and its subsequent "Sport Offense" operating model, focused on sport categories, product breadth, brand storytelling and relationships with wholesale partners. ([investors.nike.com](https://investors.nike.com/default.aspx?LanguageId=1&SectionId=1699651a-428e-4d77-9df4-973d389ab618))
Notable achievements
- Spent more than 32 years at Nike in senior commercial and operating roles across Europe and North America. ([investors.nike.com](https://investors.nike.com/default.aspx?LanguageId=1&SectionId=1699651a-428e-4d77-9df4-973d389ab618))
- Led Nike and Jordan Brand commercial and marketing operations before his 2020 retirement. ([investors.nike.com](https://investors.nike.com/default.aspx?LanguageId=1&SectionId=1699651a-428e-4d77-9df4-973d389ab618))
- Was associated with growth of the Nike business to more than $39 billion during his earlier tenure. ([investors.nike.com](https://investors.nike.com/default.aspx?LanguageId=1&SectionId=1699651a-428e-4d77-9df4-973d389ab618))
- Returned as CEO and introduced the Win Now program and Sport Offense realignment to restore emphasis on sport performance and product innovation. ([investors.nike.com](https://investors.nike.com/investors/news-events-and-reports/investor-news/investor-news-details/2025/NIKE-Inc--Reports-Fiscal-2025-Fourth-Quarter-and-Full-Year-Results/default.aspx))
- Nike reported early progress in North America, wholesale and running during fiscal 2026's first quarter, although management said the recovery remained uneven. ([investors.nike.com](https://investors.nike.com/investors/news-events-and-reports/investor-news/investor-news-details/2025/NIKE-Inc--Reports-Fiscal-2026-First-Quarter-Results/default.aspx))
Problem areas / controversies
- He inherited a business facing weak demand and an unfinished product and channel reset; Nike's fiscal 2025 revenue fell 10% and full-year net income fell 44%. ([investors.nike.com](https://investors.nike.com/investors/news-events-and-reports/investor-news/investor-news-details/2025/NIKE-Inc--Reports-Fiscal-2025-Fourth-Quarter-and-Full-Year-Results/default.aspx))
- Nike Direct revenue declined 13% in fiscal 2025, including a 20% decline in Nike Brand Digital, highlighting difficulties in the company's direct-to-consumer strategy. ([investors.nike.com](https://investors.nike.com/investors/news-events-and-reports/investor-news/investor-news-details/2025/NIKE-Inc--Reports-Fiscal-2025-Fourth-Quarter-and-Full-Year-Results/default.aspx))
- The turnaround has carried near-term costs, including heavier discounting, lower gross margins and restructuring-related effects; fiscal 2025 gross margin fell 190 basis points. ([investors.nike.com](https://investors.nike.com/investors/news-events-and-reports/investor-news/investor-news-details/2025/NIKE-Inc--Reports-Fiscal-2025-Fourth-Quarter-and-Full-Year-Results/default.aspx))
- No major personal regulatory or ethics controversy involving Hill was identified in the company materials and reputable coverage reviewed.